It is a fact that technology has changed the way we communicate and interact with one another. It is probably no surprise to you that nearly 78 percent of consumers expressed the desire to communicate with a business via text message. Thus, if your apartment is not texting with your residents and prospects, it is time to consider. 

If SMS (short message service) is so engaging, why aren’t multifamily professionals using it? Text message in the multifamily space is arguably one of the best ways to engage with your prospects and residents.

When compared to email, the open rate for a text message is much, much higher. 

If you are thinking about start using SMS, here are a few things to consider.

Text Only the People Who Subscribe

While most people prefer text over phone calls, some people might not want to receive text alerts. Be sure to request if the person is interested in communicating via text message with your community. 

It is a good and practical idea to insert verbiage into your application. If you are not using this service, you will soon. When the time comes, you will be ahead of the curve.   

Connecting With Your Prospects Quickly

Text messages allow you to deliver messages promptly. The quick connection relieves the burden of communication. That is a great way to connect with your residents and show them that you care. 

Research shows that people are more responsive to SMS (no surprise there). Thus, it is one of the best ways to follow up with your prospects and future residents. 

Answer Questions

Text messages are somewhat personal, and trying to push a sale could rub prospects the wrong way. But you can always take advantage of your ability to text. 

Learn about the prospect and what he/she needs. One technique to keep communication lines open is to leave an unanswered question during the visit. Promise that you will get back to them. 

Answering the question is the foothold you need to follow up with your prospect.  

“Hey Joe, thanks for visiting us yesterday. You asked about the gas cost. The average cost is about $45/month.” 

Not a Replacement for Notices

A text message is not a replacement for notices. But it is a great way to remind your residents of it. 

For instance, contractors will be working in the parking lot, and residents should not park in a particular area. You would still send a notice a few days before. 

The day the contractors are working, send your residents a text reminding them not to park in the designated areas. 

Response Time

In the age of technological communication, younger generations have low patience for slow response times. 

A little over 70 percent of your prospects expect a response to the initial inquiry within a day or less.

Keep It Concise

Text messages are not emails. It is meant to be quick and concise. It is an efficient way of communication. 

Also, most recipients expect call-to-action. “Rent is due. Click [insert your link] to make a payment.”
Or a reminder for an event, “Free breakfast today at the clubhouse. Starting at 8:00 am. See you soon.”  

Conclusion

Maintaining contact with a fast response rate is very crucial in this day and age. If you are not very responsive, your competition will, which will most likely take your prospect. 

Text messages are an upcoming communication method for businesses. Many companies offer SMS services, and some are even focused on multi-family.